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Highlights From Pharmaceutical Strategic Alliances: The Importance Of Emerging Markets

One of the key take-aways from a wide-ranging hour-long panel discussion on emerging markets at Elsevier Business Intelligence's 20th Pharmaceutical Strategic Alliances meeting was the notion that drugmakers cannot implement a one-size-fits-all strategy when building a presence in important new markets. Participating in the forum were Mervyn Turner, PhD, chief strategy officer of Merck , Jean-Michel Halfon, president and general manager of Pfizer's emerging markets business unit, and Robin Arnold, a consultant with IMS Health.

Ellen Foster Licking

In the early 1980s, former Speaker of the House Tip O'Neill famously coined the phrase "all politics is local," articulating a concept that is now a truism: to succeed in the political realm, representatives must understand the everyday concerns of the people that elect them. The same might be said of emerging markets, where drugmakers' success will be linked with their ability to provide products of interest to the local population. One of the key take-aways from a wide-ranging hour-long panel discussion on emerging markets at Elsevier Business Intelligence's 20th Pharmaceutical Strategic Alliances meeting was the notion that drugmakers cannot implement a one-size-fits-all strategy when building presence in important new markets as disparate as China, India, Brazil, or Russia

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