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GE Healthcare’s New Value Proposition: The Strategic Language Of Software

 
• By William Looney

For an industry whose central structural dilemma is the slow pace of progress from bench to bedside, GE stands out as an exemplar of success – its performance on speed-to-market product launch has been studied extensively by big pharma strategists. GE Healthcare’s Tom McGuinness tells In Vivo how his division is doubling down on this record, using software and data analytics to help biopharma become more efficient in moving products to patients.

Language Of Software

Information is ubiquitous in today’s biopharma. But making it meaningful to the bottom line remains, for many drug companies, the tie that doesn’t bind. To shed some fresh light on the challenge, In Vivo talks to GE Healthcare’s chief strategy and commercial officer, Tom McGuinness, who manages business planning and commercial contracting activities for this global leader in combining diagnostics and devices with the embedded data and analytics designed to yield improvements in patient outcomes.

SOURCE: In Vivo research

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