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Using Social Media To Engage Patients And Serve Clients

 
• By Ben Comer

HashtagHealth builds social media campaigns informed by sophisticated social listening, a focus on specific patient needs and a measurable return on investment for clients. 2021 Rising Leader Brittany Latson, a HashtagHealth co-founder, has leveraged her unique career experiences – at Disney, CVS, and advertising agencies large and small – to create a business that reflects her own values and priorities. 

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Ten years ago, the biopharmaceutical industry was mostly an anti-social media industry. In the US, the FDA’s Division of Drug Marketing, Advertising and Communications (DDMAC) was transitioning into the larger and better resourced Office of Prescription Drug Promotion (OPDP)

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