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Inside Sanofi’s General Medicines Unit: Embracing A New Commercial Model

 
• By Lucie Ellis-Taitt

Sanofi’s general medicines business will embrace an omnichannel commercial model in 2022 to reduce inefficiencies and stabilize topline growth. Virtual sales reps are on the rise after a tough couple of years managing product promotion and launches online only. 

Sanofi_France

Paul Spittle joined the Sanofi team as chief commercial officer for general medicines in March 2021, having previously worked in numerous big pharma companies around the world, including Merck & Co., Inc., Novartis AG and AstraZeneca PLC. He was attracted to Sanofi because of the commercial model transformation the company is aiming for in its general medicines business unit.

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