Business Continuity And Growth Kept In Sharp Focus At J&J Vision Care

The COVID-19 pandemic dealt a blow to Johnson & Johnson’s Vision Care business, but the company maintained its innovation program and kept customer engagement to the fore. It has started to see a return to positive contact lens buying trends, says Vision Care European business leaders Sandra Rasche and Lisa Ann Hill.

contact lens

Early in the COVID-19 pandemic, Johnson & Johnson’s contact lens business leaders decided to set up regular consumer surveys to gauge the pandemic’s impact on contact lens usage during the lockdowns and quarantine periods. The surveys also allowed the Vision Care business to keep pace with public confidence changes, patients’ ongoing needs and buying habits.

Through its Acuvue portfolio, Johnson & Johnson is the global contact lens market leader, says Lisa Ann Hill, who is managing director for the Western European region of Johnson & Johnson Vision Care

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on In Vivo for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Outlook Archive

More from Outlook