Transforming Patient Engagement At Novartis

Rising Leader Yolanda Tibbe, Novartis’s head of new commercial partnerships in Germany, talks about transformation at the Swiss big pharma and how to put ‘patients as customers’ thinking into action. 

Yolanda Tibbe
Yolanda Tibbe, Novartis AG • Source: Novartis

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“Health is one of the most important things you have or don’t have,” remarked Yolanda Tibbe, Novartis AG's head,...

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