Right First Time: SME Innovator Winning The Argument Against Perverse Incentives

In championing Forte Medical’s precision diagnostics technology to improve the quality of urine test samples, 2022 Rising Leader Giovanna Forte has often had to confront market access hurdles. It has not dented her drive to secure widespread adoption of money-saving and outcomes-boosting devices.

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Giovanna Forte does not want to spend time in heated discussions with politicians over their failure to spot a health...

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