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Lungs Expand Device Markets

It's more than a coincidence that cardiology company Boston Scientific has invested in Broncus Technologies and its rival Guidant, in Spiration Inc., two start-ups with minimally-invasive devices for the treatment of lung diseases. Interventional pulmonology could just be the next double-digit growth area to succeed interventional cardiology, which is maturing; what's more, it takes advantage of the core competencies of the big firms.

It's more than a coincidence that cardiology companies Boston Scientific Corp. and now Guidant Corp. have recently invested in start-ups developing new devices for the treatment of lung diseases. In April, Boston Scientific invested in Broncus Technologies Inc. and just last week, Guidant's venture arm, Compass, invested in Spiration Inc. Interventional pulmonology today, it seems, reminds the large companies of the old days in interventional cardiology, and they hope the new field will grow as rapidly.

In some ways, diseases of the heart and lungs, and the procedure-oriented practitioners who address them, are similar. As in heart disease, emphysema, lung cancer, and even asthma result in...

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