ABHI's code updated with guidance on device ads for healthcare professionals

UK medtech industry association ABHI has updated its code of business practice for member companies with new guidance on advertisements and promotions directed to healthcare professionals1,2.

UK medtech industry association ABHI has updated its code of business practice for member companies with new guidance on advertisements and promotions directed to healthcare professionals1,2.

The guidance aims to address an enforcement "gap" in the current regulatory framework, which focuses mainly on consumer advertising but...

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