Manufacturers Enter The Competitive Online Market For Contact Lenses

Almost one-third of contact-lens patients in the US order lenses online at least some of the time. Manufacturers such as CooperVision are introducing mobile apps that allow them to compete with online-only retailers like 1-800 Contacts.

online shopping

More vision care is moving online, as CooperVision Inc. updates its contact lens-ordering app, and multiple vendors offer exams and lenses via the Web.

Online retailing has already had a significant effect on the vision-care market. A 2015 study by industry group the Vision Council found that 30.6% of contact-lens patients had bought lenses online in the previous six months. That's more than purchased at mass merchandisers (25

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