Successful Selling: Acing Advanced Analytics To Drive Commercial Growth

As a medtech commercial leader, you may have puzzled over why the uptake of a newly launched product differs across regions, or why some customer segments react to your investments differently than others. You may have wondered also which customers might be eager to try the new device or approach, and which would rather stay with their familiar, tried-and-true routines. Additionally, you may have considered the utility of being able to predict where your inventory should be at any given point so that you never lose a sale due to stock-out, while you also minimize the chance of overstock elsewhere.

As an industry, we’re starting to see medtech companies use advanced, predictive and prescriptive analytics to clearly and definitively address...