The shift of many types of interventional and surgical procedures from hospitals to outpatient settings like ambulatory surgical centers will compel medical device manufacturers to adjust their sales and marketing strategy, according to Brian Chapman, a principal with professional services firm ZS who specializes in medtech.
“Hospitals are already contending with overcapacity and rickety finances, and I think that this trend is going to hit big in 2020,” Chapman wrote in a recent blog post outlining the trends he believes will be most important for the medtech industry in the next year
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