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Business Continuity And Growth Kept In Sharp Focus At J&J Vision Care

 
• By Ashley Yeo

The COVID-19 pandemic dealt a blow to Johnson & Johnson’s Vision Care business, but the company maintained its innovation program and kept customer engagement to the fore. It has started to see a return to positive contact lens buying trends, says Vision Care European business leaders Sandra Rasche and Lisa Ann Hill.

contact lens
• Source: Alamy

Early in the COVID-19 pandemic, Johnson & Johnson’s contact lens business leaders decided to set up regular consumer surveys to gauge the pandemic’s impact on contact lens usage during the lockdowns and quarantine periods. The surveys also allowed the Vision Care business to keep pace with public confidence changes, patients’ ongoing needs and buying habits.

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