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So, You Built A Surgical Robot. How Do You Sell It?

 
• By Barnaby Pickering

CMR Surgical has grown rapidly since being founded just over eight years ago. However, unlike most other medtech companies, CMR is not selling a ~$30 diagnostic test, or a ~$5,000 pacemaker. It is selling a complex surgical robot, called Versius, with a price tag rumored to be in the seven figures.   

cmr robot

Based in Cambridge, England, and running with its slogan of “Transforming Surgery. For Good,” CMR Surgical has demonstrated explosive growth since its founding in 2014.

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