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Dexcom Doubles Down On Jonas Branding To Hail G7 Launch

 
• By Barnaby Pickering

Dexcom is commemorating the US launch of its G7 continuous glucose monitor with an expensive ad spot during the Super Bowl.

jonas brothers
Type I diabetic Nick Jonas (middle) with his non-diabetic brothers. • Source: Shutterstock

Two years following its first Super Bowl commercial featuring singer/actor Nick Jonas, Dexcom has revealed its second with the ex-Disney Channel star.

The direct-to-consumer advertising is just one component of the US launch of Dexcom’s G7 sensor, the successor to its G6, and will be aired live on 12 February to an estimated 100 million people watching the

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