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Canada Updates 18-Year-Old Guide On What Constitutes Advertising

 
• By Neena Brizmohun

Keeping press releases about a product on the manufacturer's website landing page for more than a year may be considered to be promotional, according to Health Canada's update guidance that includes myriad revisions, including a new section on using social media.

Canadian flags
Updated guidance from Health Canada deals with advertising versus other activities • Source: Shutterstock

How long can manufactures operating in Canada keep press releases about their health care products posted on their website landing page, and when would corporate messages be considered promotional?

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More from North America

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• By Natasha Barrow

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• By Sarah Karlin-Smith

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• By Elizabeth Orr

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