Real World Superiority Data May Not Be Enough To Boost GSK's Breo In COPD

Breo Ellipta is associated with a lower rate of exacerbations in real world Salford study, but some analysts question whether it's too late to turn performance around in a highly competitive, highly price-conscious market.

GlaxoSmithKline PLC's Salford Lung Study of its Relvar/Breo Ellipta inhaler in chronic obstructive pulmonary disease breaks new ground as a prospective, randomized, controlled trial in everyday health care practice started prior to launch, though analysts question the commercial impact.

The Phase IIIb Salford Lung Study was designed as a real world safety and efficacy study of the once-daily product,...

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