J&J On Product Reformulation: Consumer Demand Plays A Role

Johnson & Johnson’s Susan Nettesheim, the consumer group VP of toxicology and product stewardship, says the firm’s recent decision to reformulate its personal care products without or with reduced levels of formaldehyde-releaser preservatives boiled down to responding to what consumers want.

Johnson & Johnson’s recent decision to reformulate its full range of beauty and baby care products to reduce or eliminate a number of controversial ingredients – while at the same time emphasizing that the products are safe as-is – was a first in the industry.

Consumer groups cheered, while some industry members questioned the precedent of yielding to pressure from non-government organizations. But J&J maintains...

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