Optimer Continues Dificid Push In Hospitals With Discount Programs

The antibiotic drug developer has been actively marketing its drug since it was approved last year, but it makes a more concerted effort to address issues of costs in hospitals, it said during at analyst day.

While the Dificid (fidaxomicin) launch has been off to a strong start in its first year with about $51.1 million in sales from July 2011 to June 2012, Optimer Pharmaceuticals Inc. is taking efforts to increase access to the drug – particularly in hospitals.

At an investor day held Oct. 8 in New York, Optimer CEO Pedro Lichtinger reviewed the steps the company has been taking to drive sales and increase use in the...

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