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Exelixis Explains Virtues Of Flat Pricing For Cometriq

 
• By Emily Hayes

Approval in very rare medullary thyroid cancer marks an important milestone for Exelixis’ Cometriq (cabozantinib), which is being positioned for multiple cancers. The company will need only five sales reps for the thyroid cancer market and plans to launch in late January 2013 at the price of $9,900 per 28 days.

Exelixis Inc.says it was guided by market research to set a flat $9,900 rate for a 28-day supply of its newly approved oral tyrosine kinase inhibitor Cometriq (cabozantinib) that will apply across doses for the rare lead indication, medullary thyroid cancer, as well as in common tumor types down the line.

Cometriq blocks several kinases including MET, RET and VEGFR2. On Nov. 29, the drug cleared FDA for progressive, metastatic medullary...

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