Takeda Emerging Market Strategy Varies From Country To Country

Takeda’s expansion into emerging markets using its Nycomed acquisition have positioned it well in Russia and Brazil and given Japan’s largest drug maker a small but solid base in China, but its head of international operations says he’s in no rush to expand into India, given the fluid and complex nature of that market.

Takeda Pharmaceutical Co. Ltd. last year completed the acquisition of Takeda Nycomed AS, a European company that had found strategies and a product mix that works in emerging markets Also see "Takeda Boosts European, Emerging Markets Footprint With $13.6B Nycomed Buy" - Pink Sheet, 19 May, 2011.. The buy deepened Takeda’s European commercial footprint and jump-started its emerging markets presence.

The man overseeing Takeda’s absorption of Swiss-based Nycomed, Frank Morich, says the integration process is doing well. “We’re ahead of...

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