Two of Merck’s potential near-term launches, suvorexant for insomnia and odanacatib for osteoporosis, will enter crowded markets dominated by generics, but executives at the Citi Global Health Care conference maintain that novel mechanisms of action will address unmet market opportunities.
Launching drugs in crowded primary care categories dominated by generics has become so challenging some big pharmas are shying away from it.
Not Merck & Co. Inc. which is preparing to launch suvorexant for insomnia and odanacatib for osteoporosis in the...