Track And Trace, EU Style: Firms Try Self-Administered System

European pharma trade federation issues a tender for its product coding system to fight counterfeits, as part of effort to convince the European Commission that a stakeholder-run initiative will work best.

The European Federation of Pharmaceutical Industries and Associations (EFPIA) has launched a tendering process for key components of its European Medicines Verification System (EMVS), a mechanism aimed at securing the legitimate supply chain against the emergence of counterfeit drugs. EFPIA is pulling out all the stops in order to prove that it has a credible and viable authentication system, before the European Commission is legally obliged to define one in 2014.

The driving force behind the EVMS is a requirement by the Falsified Medicines Directive, published on July 1, 2011, for...

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