AirFluSal’s Decentralized Approach to EU Shields Seretide From Exposure

Sandoz’ AirFluSal Forspiro has been approved in Germany, but the company’s decentralized route into Europe means that GSK’s Seretide is somewhat shielded from all-out competition.

GlaxoSmithKline PLC is not about to panic over the authorization of Novartis AG subsidiary Sandoz International GMBH’s AirFluSal Forspiro for asthma and COPD in Germany and Sweden on Jan. 13. As a generic version of GSK’s best-selling drug Seretide (fluticasone and salmeterol) it will doubtless raise eyebrows amongst payers and reimbursement authorities, but so far authorization has been restricted to only a handful of European countries.

The latest authorization in Europe contrasts with repeated claims by GSK – and indeed its CEO Sir Andrew Witty –...

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