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Climb In Consumer Self-Care, Slide In Rx Margin Boost Front-Of-Store Pharmacy Sales

 
• By Eileen Francis

OTC drug and supplement marketers could benefit from stronger outreach to independent pharmacists, via product education and patient sales collateral, pharmacists say in a Healthcare Distribution Management Association survey.

Consumer health care product firms should plant seeds of support with pharmacists to reap sales growth from a field made more fertile by consumers’ increasing self-care and pharmacies’ shrinking margins from Rx drug sales, according to a survey.

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