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Umbrella Branding Is ‘Particular Concern’ As FDA Requests Research Proposals

 
• By Eileen Francis

OTC drugs with single brand for various line extensions might confuse patients, agency says. Findings could have implications for Rx risk communication as well.

Research that FDA is requesting on consumer understanding of umbrella branding could shrink or stretch the gulf between the agency and OTC drug firms over the potential risks of using the same proprietary name for products with different ingredients and indications.

The Center for Drug Evaluation and Research’s request for proposals posted July 16 suggests FDA continues to consider whether to limit umbrella branding more narrowly than current practices,...

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