Playing Offense in Part D: Three Aggressive Medicare Strategies Demand Pharma Attention

Humana thrilled CMS-and shocked its competitors-by offering stand-alone drug insurance plans under Medicare for less than $10 per month. Pharmaceutical manufacturers should applaud. Not all Part D strategies are equal for pharma companies. Manufacturers should compare Humana's approach to other aggressive bids by UnitedHealth and WellCare.

By Michael McCaughan

There are plenty of big numbers associated with the Medicare prescription drug benefit:

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