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“Frank” Talk On Drug Pricing: HHS Official Sees Value-Based Pricing As Area Of Common Interest

 
• By Cole Werble

The most likely next step in executive branch action on drug pricing will be testing approaches to value-based pricing in categories where pharmaceutical companies are willing participants. That appears to be the message from an HHS official speaking at a DC policy event.

At a time when the headlines continue to focus on draconian options to control drug prices in the context of Presidential campaign politics, the reality remains that there are few if any viable options to control drug prices in the US—but that there are opportunities for manufacturers to be proactive in testing new pricing models that may prove both economically attractive and politically wise.

The latest example of the disconnect between headline risk and policy substance came at an October 5 Pew event on...

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