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HHS Price Forum: Surprisingly Good Context For Pharma Ideas For Regulatory Changes

 
• By Cole Werble

The Obama Administration’s public forum to discuss responses to high drug prices sounded like a major threat to innovator companies. But it provided a setting to press for changes in marketing regulation sought by industry for years.

The Health & Human Services Pharmaceutical Forum Nov. 20 demonstrated that, despite the noise on drug pricing, the climate is surprisingly good for pushing—if not achieving—several pharma priorities.

Value-based programs, co-pay relief and reduced constraints on commercial conversations about real-world product experience with purchasers were among the policy options that received

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