FDA’s Latest PR Push: Protecting the Reputation of Generic Drugs

The public’s acceptance of generic drugs is at an all-time high. But manufacturing issues, shortages of life-saving medications and questions about the overall quality of generics are testing the system like never before. FDA’s tough love message to industry: fix the manufacturing problems—or risk your reputation.

There has never been a better time to be a generic drug manufacturer.

Thirty-six blockbuster drugs lost market exclusivity in the last five years, with another 27 set to expire through 2012. Patient acceptance of generics is at an all-time high, with generics...

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