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New Products In Brief

 
• By Dan Schiff

Breathable Foods’ AeroShot packs a puff of energy; Sam’s Club rebrands in-house supplements as Simply Right; Enzymedia markets metabolic support in Slender GR supplement; Reliv touts LunaRich soy powder; more New Products In Brief.

Breathable Foods aims to revolutionize the energy shot category and consumers’ perception of nutrient ingestion via AeroShot Pure Energy, currently available in Boston and New York. The product, a single-use canister, allows users to inhale a zero-calorie puff of lime-flavored, powderized caffeine and B vitamins. Cambridge, Mass.-based Breathable Foods, founded by a Harvard researcher in the field of aerosolized medicine, sells the AeroShot at $2.99 each.

Sam’s Club retires the Member’s Mark store brand and reintroduces its in-house supplements under the Simply Right brand, featuring smaller...

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More from Europe

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• By Neena Brizmohun

Eisai and Lilly explain why they disagree with today’s conclusion by the health technology assessment institute, NICE, that the benefits of their respective drugs for Alzheimer’s disease are too small to justify the additional cost to the National Health Service.

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HTA Expert Warns Of Escalating Measures If Pharma Fails To Tame Prices

 
• By Francesca Bruce

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Kisunla Back In The Spotlight As EMA Reconsiders Alzheimer’s Drug Rejection

 
• By Eliza Slawther

It appears that the European Medicines Agency is making progress on its re-examination of Eli Lilly’s Alzheimer’s disease drug Kisunla, following an initial rejection in March based on safety concerns.

More from Geography

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• By Sarah Karlin-Smith, Mandy Jackson, and Alaric DeArment

Highlights from Day Three of the BIO International Convention include the realities of MFN pricing, AstraZeneca's R&D plans for obesity, the need for resources for the FDA's rare disease hub and reactions to the Commissioner's National Priority Review Voucher program.

Lerodalcibep And First Generic Palbociclib Among 10 New EMA Filings

 
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Lerodalcibep and palbociclib are among the latest new drugs that the European Medicines Agency has started to review for potential EU marketing authorization.

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• By Lisa Takagi

Country recommends eights new drugs for approval, including six for rare diseases, and also announces macroeconomic policy the pharma industry says would enable some reimbursement prices to be raised.