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Colgate Boosts Digital Marketing Spend, Trims Product Line

Colgate has 45 Facebook pages for all its brands and is building digital marketing programs in partnerships with Microsoft, Yahoo! and Amazon.com. The firm trims its product lineup as part of the ongoing stock-keeping unit-reduction program within its cost-savings initiative focused on increasing efficiency.

Colgate-Palmolive is dedicating approximately 13% of its advertising spending in 2012 to digital media, including expanding its social media footprint, while discontinuing about 5% of its products.

Colgate has 45 Facebook pages for all its brands and is building digital marketing programs through partnerships with Microsoft, Yahoo! and Amazon.com.

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