Experts see a growing consumer preference for whole plant-based foods, a movement that could cost the supplement and functional foods industry.
Nutrition Market Shifting From Supplements To Whole Foods – Experts
Scientists, market researchers and attorneys see a growing consumer preference for whole plant-based foods, a movement that could cost supplements and functional foods. Communicating nutritional benefits to appease both consumers and regulators will be challenging.
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The chair of a European Medicines Agency working group on reducing animal testing said that companies can provide “thoughts and suggestions” in relation to a review of its scientific guidelines on regulatory testing requirements and new approach methodologies.