Nexium OTC Switch Would Face Crowded Field, Potential Questions

Pfizer will pay AstraZeneca $250 million upfront for global rights to market a potential OTC 20-mg Nexium. Pharma marketing expert Joe McGovern expects Nexium “to start OTC with a big bang,” but Center for Consumer Self Care Executive Director Bill Soller points to potential safety questions about a switch.

A crowded proton pump inhibitor market awaits Pfizer Inc.after acquiring rights to an OTC Nexium, but a switch of the esomeprazole magnesium product could encounter safety questions even with similar molecules already available nonprescription for frequent heartburn.

Pfizer will make an upfront payment of $250 million to AstraZeneca PLC for global rights to market a potential OTC 20-mg Nexium, a drug currently available only by prescription...

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