Chattem snaps up Rolaids from Johnson & Johnson subsidiary McNeil, which never restocked the iconic heartburn relief brand after recalling and suspending production in 2010. Sanofi touts Rolaids as “an enduring brand with a deep heritage.”
Sanofi subsidiary Chattem Inc. hopes to revive the iconic Rolaids heartburn relief line as a market share competitor after McNeil Consumer Healthcare put the brand out to pasture with a 2010 recall.
Chattanooga, Tenn., Chattem acquired the brand for an undisclosed amount from the Johnson & Johnson subsidiary in a deal...
