Herbalife Emphasizes Customer Research To Boost Transparency

Herbalife will appoint an executive to lead its global research department and help identify customers and their motivations, which could help address misperceptions about the multilevel marketer’s business model, President Des Walsh says.

Herbalife Ltd. has created an executive research position in an effort to dispel concerns raised about its business model.

The Los Angeles company is looking to increase transparency after some investors alleged its multilevel marketing business is a pyramid...

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