P&G Promotes <em>Clearblue</em> Advanced Digital To Keep Ovulation Test Lead

P&G Promotes Clearblue Advanced Digital To Keep Ovulation Test Lead

22 Apr 2013

• By Lisa Gillespie

P&G launches a promotional campaign for the first digital test that can indicate a woman’s peak four days of ovulation under the Clearblue brand, which it markets for manufacturer SPD Swiss Precision Diagnostics.

Procter & Gamble Co.works to stay No. 1 in digital ovulation test sales with a promotional campaign for Clearblue Advanced Digital Ovulation Test, which provides a four-day window for women to know when they are ovulating versus the two days other products, provide.

The ad campaign includes print, television and digital outreach, says P&G, which markets Clearblue products in North America for the...