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P&G Tech Toothbrush May Foretell OTC Switch Future

 
• By Eileen Francis

The same tools that can direct consumer brushing behavior potentially could be applied to improving or dialing in dosing behavior of consumers self-treating for chronic conditions. The toothbrush connects to a smartphone app using Bluetooth to provide real-time guidance while a person brushes.

A Procter & Gamble Co. toothbrush with Bluetooth connectivity to a smartphone app programmed to prompt better brushing offers a glimpse of the kind of technology likely to support some future Rx-to-OTC switches.

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