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Colgate Stakes Oral Care Platform On “Incremental Cavity Protection”

 
• By Eileen Francis

“The benefit of this incremental cavity protection … is something that we will build upon,” says CMO Nigel Burton. The firm seeks to build the Colgate Maximum Cavity Protection brand in emerging markets, where consumers struggle with cavities due to a lack of fluoride in water.

Colgate Maximum Cavity Protection with Neturazucar is a “long-term innovation platform” for the brand to provide products that deliver “incremental cavity protection,” says Colgate-Palmolive Co. executive Nigel Burton.

At the UBS Global Consumer Conference in Boston on March 13, Burton said the arginine-containing toothpaste rolled out in late...

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More from Asia

Australia Targets Clinical Trial Reform, AI Use And Drug Shortages In 12-Month Plan

 
• By Eliza Slawther

Reforming clinical trial regulations, addressing the use of artificial intelligence, mitigating medicines shortages and strengthening ties with other drug regulators are key priorities for Australia’s Therapeutic Goods Administration over the next year.

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Beijing City Releases AI Action Plan Including Drug Regulation

 
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