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With OTC Cialis Rights, Sanofi Launches Latest Salvo In Consumer Sector Battle

Sanofi gains rights from Eli Lilly & Co. to apply for OTC approval of Cialis in the U.S., Europe, Canada and Australia. Launching the first OTC product indicated for erectile dysfunction would mark another milestone in Sanofi CEO Chris Viebacher’s mission to move the firm into the neighborhood of global OTC leaders.

Sanofi acknowledges regulatory challenges as it gains OTC rights to Eli Lilly & Co.’s Cialis, upping the ante in large pharma firms’ consumer health product arms race with its bid to be the first to market a nonprescription erectile dysfunction drug.

The firms on May 28 announced Sanofi has exclusive rights, under undisclosed terms, to apply for OTC approval of Cialis (tadalafil) in the U.S., Europe, Canada and Australia. Cialis sales reached $2

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