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Omega Marks The Alpha Of Perrigo’s OTC Brand Play

 
• By Malcolm Spicer

The deal expands Perrigo’s distribution footprint from less than 10 to more than 40 countries, but also points toward marketing branded OTCs in some of Omega’s European markets. But another growth driver is in its generic OTC wheelhouse – retailers offering more store brand products, says Perrigo CEO Joseph Papa.

Limits on pharmacy ownership in some European countries forces Perrigo Co. PLC’s branded OTC hand as the private label leader looks to expand in Europe following the expected March 30 closing of its acquisition of Omega Pharma NV.

Another growth driver, meanwhile, is in Perrigo’s generic OTC wheelhouse, says President and CEO Joseph Papa. U.S

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