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Can You Reach Us Now? Mobile Connections A Must For OTC Sales Growth In Digital World

 
• By Eileen Francis

OTC drug marketers seeking a place in the emerging field of mobile pharmacies should have a multimedia digital platform that includes a strong mobile presence with an emphasis on holistic health, says Grey Healthcare Group, which assists firms in reaching health care consumers.

OTC drug firms need a solid multimedia presence that includes a mobile platform and encourages a holistic approach to health care to grow sales as consumers rapidly increase their use of mobile devices to select and purchase products and services.

Grey Healthcare Group executives Lynn O’Connor Vos and Erin Byrne, during an interview, discussed opportunities for OTCs in mobile health, a new frontier in health care that some industry experts expect to reshape the health care industry

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