NPA Stirs ‘Natural’ Debate With Supplement Certification Planned

The Natural Products Association eyes adopting a definition for “natural” foods and dietary supplement products, executive Corey Hilmas says at NAD’s annual conference. An NPA committee is currently determining the approach the trade group will use to adopt a standard and certify products as compliant.

The Natural Products Association plans to adopt a standard definition for “natural” foods and dietary supplements within two years, according to Corey Hilmas, the trade group’s senior VP for scientific and regulatory affairs.

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