Colgate Weighs Subscription Sales In Oral Care E-commerce Strategy

Colgate-Palmolive Co.'s global e-commerce strategy for oral care based on mining consumer tastes and shopping behavior could point to offering subscription sales, says President and CEO Ian Cook.

“Our intent here and our strategic plan is to invest ahead of the curve to achieve above fair share online for sustainable incremental business as increasingly, and in some countries at an accelerating rate, consumers go online for their product”