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Pharma Firm ISO OTC Switch Partner; NDA Experience, Resources Needed

 
• By Eileen Francis

Success in OTC switches can hinge on finding the right partner, say switch consultants during a CHPA webinar. Due diligence in negotiations can help determine if a potential partner is the right fit for the time- and labor-intensive processes.

Pharmaceutical innovators that need business partners to make Rx-to-OTC switches should look for firms with previous success in switches, a dedicated operating team and a commitment of substantial time and resources, switch proposal experts suggest.

In considering a potential partner, “look at their successful and unsuccessful switches and you can probably draw a straight line to how well they launched,” said Bernie Simone, vice president for business development and OTC switches for Sanofi's Chattem Inc

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