Reckitt Benckiser Group PLC says its spending for the WebMD-hosted Cold & Flu Tracker Map, a geo-targeted digital tool for consumers to track incidences of symptoms, and on related advertising have generated a return on investment three times greater than the firm’s traditional digital marketing.
“On average, RB campaigns on WebMD deliver a double-digit increase in sales lift and 52% greater ROI” than what is...
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