Navigating Amazon: E-Commerce Giant Critical For OTC Drug Sales

As Amazon emerges as the leading search engine for information about consumer packaged goods products, OTC drug and other consumer health product firms should establish a presence, even if they expect not to sell much, says BeeKeeper consultancy's Lynn Graham.

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OTC drug and other consumer health product firms that are avoiding Amazon as a sales platform put their businesses at risk if they continue ignoring its emergence as the dominant search engine for consumers.

“Amazon is a search engine, it is the number one source for product research,” said Lynn Graham, founder and president...

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