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OTC Sleep Aid Sales Snooze As Consumers Wake Up To Alternatives

 
• By Eileen Francis

Natural products cut into sales of OTC sleep aids as more consumers prefer naturals as non-addictive and not causing grogginess the following day, Kline & Co. research shows. OTC sleep aids posted 3.4% growth in 2016, down from 50% to 15% growth in recent years.

Sales growth for OTC drugs indicated as sleep aids has slowed as competition grows from natural products and other alternatives and as pharma firms curb advertising for their brands, says market research firm Kline & Co.

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