Merck and Pfizer Pull PR Coup With Corning Glass Partnership

This time, when Donald Trump hosted an event with two Big Pharma CEOs, the topic wasn’t drug pricing: it was jobs in American manufacturing, tied to a new, stronger glass vial. But it also looks like an early case study in effective engagement with an unpredictable White House.

Glass broken cracks splinters
This damage was not caused by a tweetstorm.

It is very easy to dismiss the July 20 White House “Made in America Week” showcase for a shatterproof-glass vial venture among Merck, Pfizer and Corning as a simple publicity stunt.

It certainly was a PR stunt, highlighted by a crushing test performed personally by the President – who easily smashed a traditional glass vial but couldn’t

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