Legacy Consumer Health Firms Invest To Compete In Start-Ups' Realm: E-Commerce

J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail start-ups, executives say at Barclays Global Consumer Staples conference.

Major consumer health product companies are turning more to e-commerce to drive sales as smaller firms, predominantly digital-based start-ups, increasingly disrupt global sales models and gain market share.

Executives from Johnson & Johnson, Colgate-Palmolive Co., Procter & Gamble Co. and Church & Dwight Co. Inc

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Pink Sheet for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Marketing & Advertising

More from Compliance